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Ever see a product shot and wonder how they got their product to look so good? Well, good chance they were actually 3D Product Renderings. 3D rendering is the art of making a 3D model (like CAD) turn into a photo-realistic image. This mode of content creation is quickly overcoming traditional product photography due to its speed, flexibility, and affordability. Here at Pterobyt, we specialize in the art of photo-realism in bringing your products to life through our 3D rendering services. Our focus is always to remain faithful to your actual product, while also making it look better than ever before!
Creating realistic 3D renderings is a complicated business, but we make it easy.
Below is our simple approach we take with all our clients so you can know what to expect.
There are countless styles we can capture with 3D renderings to perfectly match the voice and tone of your brand.
Although not a complete list, below are some popular render styles we do a lot!
Simple yet persuasive. This style is clean and clear showing the product at a very readable and attractive angle. This style is an excellent choice for E-commerce sites, catalogues and any general marketing content when you need a visual representation of your product.
Gravity is just a mere subjection here. This is where we can truly flex the limitless possibilities that 3D rendering offers. With exploded views, we can show the inner workings of your product in a fun and captivating way!
Where 2D meets 3D. Info-graphics can play a critical role when relaying information about your product. Adding in 2D graphics and text call-outs can be used to highlight important features and key points of interest with your product to help guide your customers as they explore your offerings.
These renders let you showcase your product in a custom photo-realistic CGI background. Allowing for a much more immersive viewing experience that’ll allow your customers to properly visualize your product in a simulated real-world environment!
Gather in everyone! The family-of-products render is a great way to show off your complete product line in an all encompassing and attractive manner. This style of render is perfect for social media posts and ads, magazines, websites and more!
This is where it all begins. We first determine if usable 3D CAD of the product can be provided, or if we need to model the product from scratch. During our introductory meeting, we will also discuss the quantity of renders and the style type (exploded views, beauty shots, life style, etc.).
After we review the 3D CAD data or examine any reference material in order to model the product, we’ll provide you with a custom quote to bring your product to life via 3D rendering!
Once we get the green light, we get to work! This is where we clean up the provided CAD models, prepare them for texturing, and make the necessary model adjustments to achieve photorealism.
If CAD is unavailable, we 3D model the product here, paying very close attention to the provided reference materials to ensure we capture your products likeness perfectly.
Once we’ve 3D Modeled and cleaned up the CAD data, we UV unwrap the necessary details and start creating custom textures that mimic their real-world attributes.
We’ve mastered the art of photorealism and bring that expertise to the table when lighting and texturing your product. We pay special attention to ensuring that our 3D renders resemble their real world counterpart while also making it look better than ever!
After the modeling, texturing, and lighting is complete, we’ll send you some preview renders at a lower resolution to ensure the proper capture of the product’s likeness and to confirm the desired shot angle.
If any adjustments are needed we’ll make the necessary revisions and provide you with a new batch of preview renders. Once we gain final approval on the preview renders, we’ll commence the final, high resolution 3D renders and deliver them to you via download link.
In the world of marketing, visuals play a critical role in grabbing the attention of potential customers. With the rise of technology, 3D product rendering has become an increasingly popular tool for marketers to showcase their products in the most appealing and realistic way possible. This innovative technology offers a range of benefits to businesses looking to boost their marketing efforts.
3D product rendering is also a speedy and efficient marketing tool. Once a product design is created in 3D, it can be easily modified, updated, and reused for future marketing campaigns. This eliminates the need for constant photoshoots, saving valuable time and resources for businesses. Additionally, 3D rendering can produce images much faster than traditional photography or videography. This means that businesses can create and launch their marketing campaigns much more quickly, giving them a competitive edge in the market.
3D product visualization allows for greater product detail and customization, making it an excellent tool for businesses that sell customizable products. This technology enables businesses to create customized product images that showcase unique features and functionality, allowing potential customers to see exactly what they are getting before making a purchase. Additionally, 3D rendering can also create detailed images of small or complex products, which can be challenging to capture in traditional product photography.
Another significant benefit of 3D product rendering is its cost-effectiveness. Traditional product photography and videography can be expensive, time-consuming, and requires significant resources. In contrast, 3D product rendering is a relatively affordable and efficient option. It eliminates the need for a physical product photoshoot, reducing the time, cost, and resources required for the process. This can be particularly beneficial for businesses that sell large or complex products that are challenging to transport or photograph.
Additionally, this mode of content creation offers incredible flexibility. With this technology, marketers can create images that can be used across a range of media platforms, including websites, social media, print materials, and more. This means that businesses can create a consistent visual message across all their marketing channels, which can significantly increase brand recognition and awareness.
Finally, One of the most significant benefits of 3D product rendering is its ability to create stunning, visually appealing product images. This technology can bring even the most mundane products to life by creating realistic, detailed, and interactive 3D images. These images can be rotated, zoomed in on, and viewed from any angle, allowing potential customers to get a better idea of what the product looks like and how it works. This can significantly enhance the overall visual appeal of the product, making it more attractive to potential buyers.
Product visualization is important, which is why we pride ourselves on delivering the highest quality renderings to our clients. Here are just a few reasons why we believe our service is the best in the industry:
Our team of experienced 3D artists and designers are experts in their field, with a wealth of knowledge and experience working on a variety of products across different industries. We're committed to staying up-to-date with the latest technologies and techniques to ensure that our renderings are always of the highest quality.
We understand that time is of the essence when it comes to marketing and advertising for a product, which is why we offer a quick turnaround time for our renderings. We work efficiently to ensure that our clients receive their renderings on time and within budget.
Our team of experienced 3D artists and designers are experts in their field, with a wealth of knowledge and experience working on a variety of products across different industries. We're committed to staying up-to-date with the latest technologies and techniques to ensure that our product 3D renderings are always of the highest quality.
We know that every client has unique needs and preferences when it comes to their 3D visualizations. That's why we offer a range of customization options to ensure that our renderings meet your specific requirements.
We believe that communication is key to a successful project. That's why we keep our clients informed throughout the entire process, from initial consultation to final delivery. We're always available to answer any questions or concerns you may have.