The Future of Content: 3D Rendering and Animations

For marketers, the most important part of the job is relaying the value of your product or service to your target market. This can be a very daunting task, especially when it comes to products or services that are more technical and complex in nature. Compound that with the rise and importance of social media and visual content as a whole. The need for a flexible, inexpensive, and time-efficient mode of content creation is more important than ever, which is where 3D rendering comes in.

The Solution: 3D Rendering

3D rendering is quickly becoming the top choice for visual content creation for brands across a wide range of industries. It allows for greater flexibility, limitless possibilities, inexpensive edits, and more time-efficient solutions when compared to traditional photography and videography.

Let’s Get Flexible!

The flexibility of 3D rendering is second to none. This is because since everything is digital, everything can then be manipulated. Say, for instance, you have a product that you want to showcase with various color options or with different materials. We can render a product with any option you need while also maintaining the exact shot angle and lighting. You can show clients the differences with your products in a true non-biased fashion.

Limitless Possibilities

The fun part with 3D rendering and animations is the lack  we are entirely limitless in the creative possibilities we can achieve. Often if you are advertising a product that, let’s say, for example: has the unique benefit of being waterproof, somehow you’ll want to demonstrate this feature visually. Without 3D rendering and without a whole Hollywood film crew, the best you might be able to get away with is simply dropping your product into a kiddie pool and filming it, but that would be…disappointing.

However, with 3D rendering and animation, we can drop your product from a hundred feet into a vast turbulent ocean and have it rise from the depths completely dry and unscathed… Okay, maybe that might be a little intense, but you get the idea. Whether you want an epic apocalyptic scene with your product surviving it, or you want your product to be semi-transparent in some parts so you can see the inside mechanics working, that can all be achieved with 3D rendering and animation.

Save Time, Money,…and Worry

Another benefit to 3D rendering is the fact that it is very time-efficient and cost-effective. With traditional product photography and videography, it can become very time-consuming and expensive to ship and transport parts, products, and equipment to gain the necessary content you are after.

When it’s all said and done, if a change is needed because of a new revision to the product or you need a new shot at a different angle. With traditional photography, you would have to start the whole process over again! With 3D rendering, however, since most of the work would already be done, it is very easy to make the adjustments and output new renders quickly.

What is 3D rendering?

3D rendering is the process of turning a 3D model (often in the form of traditional CAD data) into high-quality, photorealistic images and videos. The process itself can be pretty complicated, but at a macro and simplified level, it involves several major steps, which include.

3D Modeling

This is the starting point for all projects. This is where we create a digital 3D model of your product from scratch, or we import provided 3D CAD data to use instead.


If the project requires any animation, this is when we’d do it! At this stage, we would rig any mechanical or organic 3D objects necessary for the scene. We carefully create the animation, following the tried-and-true principles of animation.  Overall, we create an engaging and captivating experience for your audience!


At this stage, we create custom textures that simulate the actual product itself. Down to the micro levels (adding grains to plastics, machine lines on metal details, etc.), we make it real. Everything to make the 3D render look as realistic and as close to the real-world object as possible.


Utilizing complex algorithms within the rendering software, we then add in lights to illuminate the product. We carefully place 3D light sources in areas to highlight certain areas.  This process elevates the product and conveys 3-dimensional depth once rendered to a 2D image.


This is where the magic happens! We’ve set up our 3D camera and have the lighting and texturing completed. Now, we are ready to convert the 3D scene into a high-resolution 2D image or video.

About Pterobyt

We are a 3D rendering and animation company specializing in creating high-quality professional renders and animations for brands looking to cut through the noise in the era of content marketing. We strive to bring this incredible mode of content creation to all industries through our expertise, determination, and our desire. T to create the highest quality renders and animations available.