The Future of Content: 3D Rendering

How are 3D Assets Shaping the Future of Marketing?

For marketers, the most important part of the job is relaying the value of your product or service to your target market. This can be a very daunting task, especially when it comes to products or services that are more technical and complex in nature. Compound that with the rise and importance of social media and visual content as a whole. The need for a flexible, inexpensive, and time-efficient mode of content creation is more important than ever. Enter: 3D Rendering.

What are the Advantages of 3D Renderings?

3D rendering is quickly becoming the top choice for visual content creation for brands across a wide range of industries simply because it allows for greater flexibility, it is virtually limitless in its creative possibilities, and is inexpensive and more time-efficient versus traditional photography and videography. 

The flexibility of 3D rendering is second to none. This distinction is due to the digital nature allowing total manipulation. Say, for instance, you have a product that you want to showcase with various color options or with different materials. We can render a product with any option you need while also maintaining the exact shot angle and lighting so you can show clients the differences with your products in a true non-biased fashion.

Yogurt 3D Rendering
Dodi Yogurt 3D Rendering with Wireframe

Limitless Possibilities

The fun part with 3D rendering and animations is that we are entirely limitless in the creative possibilities we can achieve. Often if you are advertising a product that, let’s say, for example: has the unique benefit of being waterproof, somehow you’ll want to demonstrate this feature visually. Without 3D rendering and without a whole Hollywood film crew, the best you might be able to get away with is simply dropping your product into a kiddie pool and filming it, but that would be…disappointing.

However, with 3D rendering and animation, we can drop your product from a hundred feet into a vast turbulent ocean and have it rise from the depths completely dry and unscathed… Okay, maybe that might be a little intense, but you get the idea. Whether you want an epic apocalyptic scene with your product surviving it, or you want your product to be semi-transparent in some parts so you can see the inside mechanics working, that can all be achieved with 3D rendering and animation.

Save Time & Cost

Another benefit to 3D rendering is the fact that it is very time-efficient and cost-effective. With traditional product photography and videography, it can become very time-consuming and expensive to ship and transport parts, products, and equipment to gain the necessary content you are after. When it’s all said and done, if a change is needed because of a new revision to the product or you need a new shot at a different angle, we’ve got you covered. With traditional photography, you would have to start the whole process over again. With 3D rendering, however, since most of the work would already be done, it is very easy to make the adjustments and output new renders quickly.

What is 3D Rendering?

3D rendering is the process of turning a 3D model (often in the form of traditional CAD data) into high-quality, photorealistic images and videos. The process itself can be pretty complicated, but at a macro and simplified level, it involves several major steps, which include:

3D Modeling

3D modeling refers to the process of creating three-dimensional representations of objects, environments, or characters using specialized software. It involves digitally constructing virtual objects that can be viewed from various angles and perspectives. This step is the starting point for all projects where we create a digital 3D model of your product from scratch, or we import provided 3D CAD data to use instead.


Texturing in 3D rendering refers to the process of applying surface details, colors, and materials to 3D models to enhance their realism and visual appeal. At this part, we create custom materials and “imperfections” that simulate the actual product itself down to the micro levels (adding grains to plastics, machine lines on metal details, etc.). Everything to make the 3D render look as realistic and as close to the real-world object as possible.


Lighting for 3D rendering is the process of strategically placing and adjusting virtual light sources within a scene to illuminate objects and create realistic or stylized visual effects. Utilizing complex algorithms within the rendering software, we add in light sources to illuminate the product. We carefully place 3D light sources in areas to specifically highlight certain characteristics that elevate the product and convey depth.

Pterobyt 3D Render Case Study: UVC
UVC Lighting 3D Render

Final Rendering

Final rendering refers to all of the elements – 3D modeling, lighting, texturing – comnig together for a final result. We’ve set up our 3D camera and have the lighting and texturing completed, and we are ready to convert the 3D scene into a high-resolution 2D image or stunning 3D animation (if the steps are repeated to create a full sequence).

How Pterobyt can Render Your Content to the Future

We are a 3D rendering and animation company specializing in creating high-quality professional renders and animations for brands looking to cut through the noise in the era of content marketing. We strive to bring this incredible mode of content creation to all industries through our expertise, determination, and our desire to create the highest quality renders and animations available.

Visit our 3D Rendering page!

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